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The website is dedicated to the review of colleges and universities from current college students, their parents and/or alumni's as well as from information provided by other credible sources, such as the universities, guides and college boards. The website provides a number of tools to help with the decision process and allows for the saving and organizing of information gathered from the site in a manageable and easy workspace. Tools include a calendar of important events, namely college application deadlines, test prep courses, registration packages, open houses and financial aid calendar information. A workspace to organize information, a notes section to allow users to input notes and thoughts during a search, a profile to help match colleges of interest, sharing tools with multiple sharing and privacy settings. Targeted at the more than 4 Million college bound students a year and the more than 2 million transfer students, this site aids in the decision making process by reviewing real information given by real students and allows users to share information with their friends, parents, academic advisors or other contacts they choose to invite or share information with.

With average tuition topping $28,000 and housing/living an additional 20,000 per year, all college decisions are life changing for both the student as well as their parents, so the right decisions are important. With over 4000 university and colleges to choose from, from private to public, from small to large, from rural to city, for co-ed to ecumenical and everything in between the choices are often overwhelming. Today most students use existing printed guides which give a rating system for universities based on their own criterion, many of which are disputed by the many top universities. No information on campus life, security, campus, facility maintenance, nightlife and other important elements are listed and nowhere is there an on-line guide that gives college bound students a place to discuss and hear from other students past or present on the real experience and the real situation at these schools. Parents who will be spending tens of thousands are influenced by a few key decision points do not have the tools available to them today to view campus concerns or campus life, including things like the drinking scene, the drug scene, security, facilities, housing and safety. Over 80% of US college students go away for heir college degree and of that almost 85% receive some sort of financial aid package ranging from loans to grants and scholarships.

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